Here's some more good news for Netflix: The company's consumer satisfaction rating is at a three year high as the sting of a price hike wears off.
The company's overall score registered a bigger year-over-year increase than any other online retailer in 2013, according to a survey of tens of thousands of consumers conducted by the American Customer Satisfaction Index.The research group, which shortens its name to ACSI, said the streaming video service "seems to be well on its way to recovering from the massive hit to customer satisfaction that was inflicted by the 2011 increase in fees."
Netflix's score in 2013 was 79, up 5% from a score of 75 in 2012. This compared favorably to an overall decline in the online retailer sector, which includes companies like eBay (EBAY, Fortune 500) and Overstock (OSTK) that are in very different businesses than Netflix (NFLX) but are grouped together for the purposes of the index.
ACSI says it assesses customer opinions of more than 230 American companies. Retail data was released on Wednesday. Claes Fornell, the index's founder, chalked up the declines among online retailers to consumer frustration over last-minute holiday purchases that were delayed due to inclement weather.